The Big Dumb Project

About The Big Dumb Project

The Big Dumb Project is really not an agency. It's an idea. A disruptive advertising concept. A few lines of ink on a butter chicken-stained tissue evolved into an advertising movement. A movement that's hellbent on restoring Indian advertising to its past glory. You know what we're talking about. Ads that you'll remember 20 years down the line. Ideas that will make you think, laugh, and then spend ridiculous amounts of money on a product. Campaigns are so good that you'll be tempted to share them on your family WhatsApp group. And how are we doing this? Bit by bit. 1 insight at a time. 1 disruptive idea at a time. 1 groundbreaking campaign at a time. 10 teas at a time. There is a billboard here, a direct marketing campaign, and a few splendid ads everywhere. Slowly but surely, we'll get there. Now, are you willing to join us? Because we might be called The Big Dumb Project, but brands call our work intelligent and inventive. (Also The Big Smart Project sounds awful.)